It seems that taking some time away from the media spotlight has done Julia Gillard some good, with her popularity increasing in the recent Newspoll, gaining a big five-point swing to Labor.
This puts the Gillard government in a somewhat comfortable position in comparison to previous Newspolls, which haven’t been so kind. Current stats prove that Labor are now neck-and-neck with the Coalition, sitting at a fifty percent deadlock for the first time since March last year.
The latest information begs the question: do constant media appearances really do more damage than good?
It may just be a coincidence that Gillard’s popularity has increased since she has been down and out with the recent passing of her father; or there may be a link between the unusually quite Gillard and our nations recent change of heart.
We’ve all heard of the expression ‘any publicity is good publicity’, but perhaps this doesn’t apply to those in politics. Gillard makes constant media appearances, almost daily in fact, to comment on a certain issue or to promote a particular idea, however, one of Labor’s biggest problems is that the Australian public don’t believe that enough is being done. It’s a classic case of putting your money where your mouth is, and let’s face it; Gillard struggles with this certain facet.
It’s a unique time for politics, with social media sites such as Facebook and Twitter dominating a large portion of our lives. A political leader without a good understanding of the use of Twitter would have a hard time making an impression on Gen Y, so therefore its importance is not being downplayed in the ever-changing political landscape, however, maybe, just maybe, taking a step away from the media spotlight could do some good for the Gillard government.
So perhaps, instead of being ever-present in the media landscape, it might work out in Gillard’s favour to take a step back so we are not constantly reminded of her failings, but rather let her successful policies do the talking.